Five Perfect Phases to Internet Marketing

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by: deepak raghav
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Word Count: 1194

To compose an ebook or just about anything from a letter to an article the first few lines always seem to be the most difficult. Commonly referred to as writers block, this can be overcome if we break down the overall task into smaller more manageable components that can be approached, planned, and completed separately.

1. Determine Your Title – Since you already know the topic you want to write about, this part shouldn't be difficult. Come up with multiple titles and mull them over. You'll want it to reflect the contents of the book itself upon completion.

2. Determine the Objective – Why are you writing the book and again to what type of audience. Establishing this ahead of time is important and will keep you 'on point' while you're writing. Be sure all the chapters in your book support your objectives. Be sure your content is useful material to the reader that will answer questions they may have. Make your writing style interesting and intriguing to keep the readers attention.

3. Determine you’re Targeted Audience – Once you've establish this it will help to determine the tone of your delivery throughout the book. For example if your subject matter is humorous then a lighthearted approach in your writing will be appropriate. If a more serious topic, then no nonsense style of writing.

4. List Your Personal Objectives – Are you writing the book to:

a) sell it
b) gives away for free
c) to drive traffic to a website
d) or maybe break it up into a series for an e-course or auto-responder?

Determining what your intentions are ahead of time will make your writing efforts all the more easier.

5. Determine the Formatting – You'll want to keep each chapter formatted consistently. It gives a more organized feel to the entire book. Do you want to start each chapter with a summary of the chapter contents or perhaps start with an insightful comment or quotation appropriate to the material being covered?

6. Engage you’re Reader – According to the subject matter and the targeted reader you'll want to select various ways to keep them involved in the book. Use graphics, personal stories, testimonies, anecdotes, humor, or similar methods to keep the reader engaged in the material.

7. Establish Your Schedule – Determining how much time (hours) or productivity (pages written) you will devote on a daily basis. This will take the pressure off you.

8. Determine an Easy to Read Layout – No fonts too small or too bold. Insure adequate spacing between the lines. Simple black text and a white background will do.

9. Create Your Bio – A little information here about you, your interest perhaps, your business background, your reasons for composing this eBook and any necessary indexing to reference your work and its origin goes here.

Now you know what it takes to compose an ebook. By dividing the project into smaller multiple tasks such as we have done here makes it more manageable and less intimidating for you. Also it allows you to pay closer attention to certain details you may have overlooked if you didn't organize your work ahead of time. It's all in the preparation..

The "warming up" process can be broken down into five distinct phases. It's a good idea to keep these in mind as you work to warm up your lists.
PHASE 1 -- "Cold Readers"
These are folks who have just filled out the form on your website, or whose details you have received via co-registration.
You know nothing about them, and they know nothing about you, so at this phase, your primary job is to introduce yourself, and begin to establish yourself as a source of credible and useful *free* information. For more details login on to www.marketers-traffic-course.com. I emphasized the word *free* in that, because "cold" leads are very unlikely to buy anything from you, no matter what you do.
PHASE 2 -- "Curious Readers"
At this phase, people may have opened one or two of your emails and have at least decided to stay on your list long enough to find out what you're about, and what they can gain by reading your emails.
Another way of thinking of this group is that they are the ones who are actually opening and reading your emails, whether they open the first or the tenth that you send them.
Your job with this group remains essentially the same as was true at Phase 1 ... you are still in the process of "warming them up" to the idea that you are credible and trustworthy.
Again, not a time to be trying to sell them things, because few of them will buy, anyway.
PHASE 3 -- "Interested Readers"
These are the folks who have opened and read several of your emails, and now continue to read them. Perhaps they have "moved" themselves from your "cold" list by opting-in to one or your newsletters or free mini-courses.
By doing so, they have "told" you that they are interested in what you have to say, willing to read more of your emails, and may, in due time, buy something on the basis of your suggestion.
One way to know who your "interested" prospects are is to offer a free ebook or mini-course, and make them "register" for it by opting in to a second autoresponder.
Another is to run a survey form on your site, invite them to participate, and capture their contact information when they do so.
The point is they have taken some *action* based upon your previous emails, and have told you by that action that they are interested in what you have to say, and willing to read what you write to them.
PHASE 4 -- "Excited Readers"
These are folks who are almost ready to buy. They may have written you asking for more information, or visited your sales page several times. Maybe they are thinking about joining your business opportunity, but for some reason not quite ready to sign up and pay their money. They need some sort of "push" or "nudge" to get them to take action.
Maybe they need a "special offer" of some kind, or simply a personal follow-up email or phone call from you. Whatever it is, these are your *HOT* prospects.
PHASE 5 -- "Customer"
The final phase is, of course, obvious. You can also go to www.big-book-internet-marketing.com. These are the folks who have bought your product, joined your opportunity, or bought something that you promote as an affiliate.
In the long run, these are the folks who will make you the most money, because it will become easier and easier for them to act on your recommendations, as long as you don't betray their trust by endorsing poor quality products or programs.
You need to think of these folks as *friends*, because that is what they really are. They have now given you permission to send them follow-up offers and program endorsements.
Even though they may represent only a tiny percentage of the entire population of your list, these people are your long term gold mine group.
Treat them with respect; they have warmed up to you and what you have to offer. Maintain a high level of integrity and they will continue to follow you for years to come.

About the Author

<a href="http://www.podcasting-made-easy.com">www.podcasting-made-easy.com</a>
<a href="http://www.squeeze-page-profits.com">www.squeeze-page-profits.com</a>