What to Ask Before Using SEO

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by: gurpreets
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Choosing an SEO can be a painful experience, especially if you know little about search engine optimization yourself. So how do you find an effective, trustworthy SEO? Here are a few questions you might like to ask: How often will you resubmit my web site to the relevant search engines? It’s no longer a requirement to resubmit a web site to the major search engines. In fact the truth is that excessive resubmission could be seen as spamming. Search engines prefer to find a web site by following links. You can also login to www.seo-prediction.com If a web site is quality resource on its topic then it will naturally acquire inbound links. Search engines will find these links without the need to prompt them. So if an SEO advises that they will be regularly resubmitting your web site to the search engines, steer clear. Can you guarantee me first position on Google? No one, absolutely no one, can guarantee that they can place a web site in first place on Google. The Google search engine has a democratic model and the only way to be placed in the number-one slot is to be considered as the most relevant resource for a particular topic. You cannot pay Google to appear in the number one slot. It is possible to estimate how much effort it will require to earn the first position podium, but this can only ever be an estimate. Avoid anyone who claims they can get you the number one slot on Google, paid for or otherwise. How often will you optimize my META tags? The Meta description and keyword tags are no longer used by the major search engines for ranking a web site. For more resources www.greatseosecrets.com The only remaining value is in the Meta description tag, and this is not related to search engine optimization. The description tag, if worded correctly, will be used as the snippet in the search engine results pages (SERP’s). If a call to action is present then this can increase click through rate (CTR), driving more traffic to your site, but this is in no way related to a sites ranking position. What is a canonical domain and what issues can it present? An example of a canonical domain is one where the same page can be reached via multiple URL’s. A common instance is where the root domain is accessible via the non-www and the www version of the domain name. The problem is that the search engine will see the two URL’s as individual pages and can award a cross domain penalty for duplicate content. If they can’t pronounce “Canonical” steer well clear! Summary Asking any of the above questions should help you in your quest for finding an effective and ethical SEO company or professional. The best way to choose an SEO is to get them to do a small piece of work for you first. Pay them and reiterate until you find someone you are happy with.

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